Bill
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World Launch Of The New Fifty Fathoms
Throughout its history, Blancpain has forged strong links to devotees
of the sea. Indeed,its ties with the maritime world extend both above
and below waves. So it is in Cannes on the occasion of the 30th
anniversary of the Cannes International Boat Show, that the Manufacture
from Le Brassus presented the first 30 production pieces of the new
edition of the Fifty Fathoms line, which grabbed the headlines at Basel
2007. This historic launch of the new Fifty Fathoms comes in
Blancpain’s third year as a sponsor of this high profile yachting event
and offers the aficionados of the world above the
waves the first
chance to obtain the world’s finest diving watch.
As official partner of the Cannes International Boat Show, Blancpain
organised a world-exclusive presentation of the 30 first “new-wave”
Fifty Fathoms watches, timed to coincide with the 30th anniversary of
this prestigious event. A group of handpicked guests were invited to
take part in a cruise so that they could witness at sea the launch of
the Fifty Fathoms by Blancpain CEO Marc A. Hayek. Mr. Hayek’s special
guest for the occasion and his diving companion for the launch was
world freediving champion Gianluca Genoni. The holder of 12 world
championship titles, the Italian diver born in Galliate in 1968 has
been dedicating his life to freediving for the past decade.
From their perch on the Blancpain chartered yacht and with the help
of underwater cameras filming the event, guests were able to witness
the “launch dive” by Marc Hayek and Gianluca Genoni. During their time
together underwater, Mr. Hayek, himself a passionate scuba diver and
the inspiration for the creation of this new edition Fifty Fathoms,
presented the diving champion with the first production Fifty Fathoms,
personally inscribed with his name, specially marked “Pièce Hors-Série”
and bearing serial number “0”. After the unusual presentation ceremony,
Gianluca Genoni surfaced sporting this historic timepiece on his wrist
and then took part in a press conference held by Blancpain aboard the
yacht, followed by an elegant luncheon at sea. 
In the wake of the maritime festivities, the remaining first series
Fifty Fathoms were offered for sale in Blancpain’s booth at the
Festival, where they were eagerly received and snapped up by the
attendees at the show.
World Launch Of The New Fifty Fathoms
Well....you cannot fault
the question is...
Were you on the boat?
I wished so - Cannes is alwys nice...
After the launch, in the real world ...
